For our Horror film we found out through IMDB and User ratings that it is mainly targeted for 18-29 year old males.
VotesAverage
Males 81,215 7.6
Females 11,126 7.8
Aged under 18 952 8.2
Males under 18 800 8.2
Females under 18 150 8.0
Aged 18-29 58,213 7.8
Males Aged 18-29 50,702 7.8
Females Aged 18-29 7,246 7.9
Aged 30-44 28,720 7.4
Males Aged 30-44 25,353 7.4
Females Aged 30-44 3,083 7.6
This is the Demography from IMDB site for '28 Days later' which is similar to our film.
I believe this is because men find the violence an important part of a film and also enjoy the suspense more than females especially at the age range between 18-29. The reason being is that men prefer more violent films where there is a struggle because they get into the film more.
We're going to use this information to make our film more effective by making it have a stronger story line so that the other members of the population can be dragged into the story line as well as using violence throughout to attracted our target audience.
JABS - Lewis
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